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Trademark Guidelines

Trademark Guidelines

These Millennial Moose Trademarks Usage Guidelines (these “Guidelines”) outline how we permit the use of Millennial Moose’s trademarks, brandnames, tradenames, service marks, service names, domain names and logos (collectively, “Millennial Moose Trademarks”).

We have developed these Guidelines with the following goals in mind: We wish to make it easy for anyone to use the Millennial Moose Trademarks for Community-Oriented Efforts in a manner that helps to spread and improve Millennial Moose. 

For the sake of these guidelines, “Community-Oriented Effort”means a non-profit project or meetup, which is made to encourage the use of the Millennial Moose. 

If you wish to use the Millennial Moose name in a for-profit project, please contact us as specified below.
We wish to make it clear how Community Oriented Efforts can, or cannot, use the Millennial Moose Trademarks.
We wish to prevent anyone from using the Millennial Moose Trademarks in an unfair profit form and to trick or confuse people who are looking for resources officially released by Millennial Moose.

You acknowledge and agree that we are the sole and exclusive owners of the Millennial Moose Trademarks, and that we retain all intellectual property rights in and to the Millennial Moose Trademarks and goodwill associated with Millennial Moose Trademarks and any goodwill generated by your use of any Millennial Moose Trademarks will inure to our exclusive benefit.

You shall at no time contest, challenge, encourage or aid third-parties in contesting the validity or ownership of any Millennial Moose Trademarks or take any action in derogation of our rights therein, including, without limitation, applying to register any trademark, tradename or other designation that is confusingly similar in any way to the Millennial Moose Trademarks.

1. Our License

Subject to the terms and conditions hereunder, we grant to you a limited, non-exclusive, non-sublicensable, non-transferable, revocable license to use and display Millennial Moose Trademarks, solely in accordance with these Guidelines and other written instructions provided by us from time to time, and solely as a part of a Community Oriented Effort.
The Millennial Moose Trademarks shall not be displayed in a manner that implies that the project is affiliated with Millennial Moose. This doesn’t just mean that to comply with these Guidelines; you can write, “we are not affiliated with Millennial Moose” in your footer. Instead, you must refrain altogether from using misleading business practices such as using a domain name comprising solely of the words “Millennial Moose” or just using our logo as your website’s logo.

2. Restrictions

Your project must have discernible differences from Millennial Moose’s products. Meaning, it is not a redistribution of the products.

Your use of the Millennial Moose Trademarks is not displayed in a manner that implies that your project, products and/or services are endorsed or sponsored by Millennial Moose.
For example, organizing an “Millennial Moose Support Forum” might be confusing, and therefore we request that you state that your website is a “Support Forum For Millennial Moose.”

Using the Millennial Moose Trademarks’ colors as a part of your website’s branding is ok, but you shall not do so if this misleads people to think that the website is a formal Millennial Moose site.

Any deceptive practices, such as using domain names that are meant to mislead people to think that they are using an official Millennial Moose website, are prohibited.

3. Designs

All use of Millennial Moose Trademarks (including any goodwill arising therefrom) shall solely benefit Millennial Moose. Any display of the Millennial Moose Trademarks shall be only in the exact format in which we provide it. No alternate stylization or representation is permitted. Specifically, you may not change the color proportion, or font of any of Millennial Moose Trademarks, or make any additions to or remove any elements from Millennial Moose Trademarks.
Millennial Moose Trademarks shall not be placed on any background that interferes with the readability or display of those Millennial Moose Trademarks.
Millennial Moose Trademarks may not be displayed or used in any manner together with or in the context of any content which is unlawful, defamatory, libelous, harassing, offensive, indecent, pornographic, abusive, discriminatory, fraudulent, threatening or vulgar; or which harms or may harm the goodwill of Millennial Moose (in Millennial Moose’s reasonable discretion). The above examples of unlawful and prohibited use do not constitute an exhaustive list.
Unless you received our explicit consent, under no circumstances is it permitted to use Millennial Moose Trademarks as part of a domain name or top-level domain name. We reserve the right to withdraw any abovementioned consent at any time.

4. Don’t Advertise

We do not allow the use of the Millennial Moose Trademarks in advertising that is not specific to directing traffic to the official Millennial Moose site and its products. Forbidden advertising examples include Google Ads and other search engines.

5. Your Own Risk

Use of any Millennial Moose Trademarks is at your own risk. The uses permitted hereunder are provided by Millennial MooseTrademarks “AS-IS,” without any warranties whatsoever, including (without limitation) any warranty of title and non-infringement. You hereby agree to defend, indemnify and hold harmless Millennial Moose and Millennial Moose affiliates and their respective officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs and expenses (including but not limited to attorney’s fees) arising from your use of the Millennial Moose Trademarks. Without derogating from or excusing your obligations under this section, Millennial Moose reserves the right (at your own expense), but are not under any obligation, to assume the exclusive defense and control of any matter which is subject to indemnification by you if you choose not to defend or settle it. You agree not to settle any matter subject to indemnification by you without first obtaining our express approval.

6. Amendments

We reserve the right to change these Guidelines at any time, at our sole discretion, with immediate effect. 

7. Penalties

Where we find that you are failing to comply with this policy, we may promptly extract you from our affiliates program and use any and all legal means in its power to stop your activity, including suspension, termination or deactivation of your account.

We reserve the right, exercisable at our sole discretion, to take appropriate action against any use without permission or any use that does not conform to these Guidelines. 

8. Examples

A few examples to help you understand how to apply these Guidelines:

Good:

  • You want to open a Meetup group for Millennial Moose users in your area, and you call it “Millennial Moose Designers Meetup Group – Columbus.”
  • You can set up a banner ad promoting Millennial Moose with Millennial Moose Trademarks and your affiliate link
  • You can create a podcast ad using the Millennial Moose name and your affiliate coupon/link.

Bad:

  • You organize a meetup and call it “Millennial Moose 2020 Meetup.”
  • You set up a website called “Millennial Moose-Designs.com.”
  • You set up a website called “Millennial Moose-Jobs.io.”
  • You set up a website called “Millennial Moose-coupons.co” 

9. Ask Us

If you’re using the Millennial Moose brand, trademark or logo for any commercial endeavor, please ask our permission first.

When in doubt about your use of the Millennial Moose name or logo, please contact legal@millennialmoose.com for clarification.

This may be relevant if you want to use Millennial Moose Trademarks as a part of your conference, website, group or other logo or if you’re planning on selling any physical product, T-shirts, cups, sweaters or just print stickers.

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